Targeted Email Marketing
Email Marketing for Small and Medium Businesses
Targeted Email Marketing is great value for money. Take email marketing's low cost and wide ranging capabilities then add targeted copy focused precisely on your key audience - result - motivation, persuasion, SALES in a great value package. Targeted email marketing contributes significantly to the number of contacts you need with a potential customer before they comit to you (on average it takes 8 contacts or "touches")
Email marketing is also an excellent way of building long term relationships with your customers leading to re-sales and up-sales
How Does it Work?
Targeting Your Email Marketing
Targeting your Email marketing means creating striking emails sent directly to your potential customers' inbox. We put work into making sure your message is tailored to your target market, your subject line is interesting and your recipients have reason to look forward to your next email. We recommend at least 4 issues per campaign to build your reputation.
Most untargeted campaigns run at below 2% opening rates. Because we target and write carefully our targeted email marketing campaigns are regularly hitting 13% to 25% opening rates .
What Do I Need To Do?
Targeted Email Marketing Requirements
Our professional email marketing service is aimed at getting each message read and acted upon, not ending up in the junk box. So we plan, design and develop your email campaign for you, making sure your messages appeal directly to your target market and convey your USP (- why you not a competitor).
Each Email should have just one aim - don't try to sell multiple services. You also need to have a clear objective - either visit your website, phone you, visit your business address, etc.
If you don't have an email list we can help, getting high quality, fully opted-in lists from only the best sources.
In each case we discuss your objectives, needs and goals with you so we can target your campaign accurately. We frequently update you with details of who has opened your emails then you just have to focus on following up. It's like having your own marketing team without the costs and overheads.
Call 0114 2131640 NOW to start building your business (or Email us here)
Success just got easier